Bloomingdale Township Assessors Office – Advertising Acceptance Guidelines

Below is a summary of the Bloomingdale Township Assessors Office advertising acceptance guidelines.

No advertisements or links to sites containing inappropriate material will be accepted. The Assessor’s Office reserves the right to deny any and all requests for inclusion of inappropriate advertisements on the website. In addition, the Assessor’s Office reserves the right of removal of any inappropriate link and/or advertisement from the website.

Inappropriate material includes but is not limited to the following:

• Unauthorized or unapproved use of the Assessor’s advertisement assets (such as, talent, logos, characters, etc.),
• Pornography advertisements, including but not limited to any site selling, showing, linking, offering for free or otherwise, sex
   related matters in any medium and/or media, products or services that include massage parlors, escort services and/or
   matters with sexual overtones,
• Potentially slanderous or libelous content,
• Bad language, body parts, proxies for bad language,
• Indecent language or behavior,
• Gambling,
• Hostility or violence,
• Illegal discrimination of any group,
• Attacks considered ethnic, racial, sexual, or religious,
• Harmful to children, emotionally or physically.
• Alcoholic beverages,
• Tobacco products,
• Inherently dangerous products,
• Advertisements and/or links for products and/or services that violate the law,
• Advertising that is false, misleading, deceptive and/or offensive to the moral standards of the community, or contrary to
  good taste,
• Advertising which might be contrary to the best interests of the Township, its departments, appointed and elected officials,
  respectively, states or suggests that proponents or opponents of the persons or measures advertised are vulgar, greedy,
  immoral, monopolistic, illegal or unfair,
• Advertising will not be accepted from attorneys or taxpayer representatives who represent property owners of properties
  located within Bloomingdale Township.
• Political advertising,
• Involve or refer to political, religious, moral or environmental issues subject to public debate,
• Any information that would subject the website to be a public forum,
• Links to sites that contain malicious software that may be uploaded and/or downloaded to the internet user’s computer,   including but not limited to spyware, adware, malicious pop-ups, and/or viruses. Non-malicious “Cookies”, a very small
  text document that often includes anonymous unique identifiers, are excepted.

TRUTH IN ADVERTISING

The Assessor reserves the right to reject or to suspend any advertisement that is deemed by the Assessor, in his/her sole discretion or is reported to negatively affect user experience or is disruptive to the user’s experience with the site.

• The advertising content must be clearly identifiable as an advertisement.
• The advertiser must fulfill the advertised offer as stated in the advertisement, including without limitation, not altering any
  offer periods, product offers or prices that are stated in the advertisement unless advertiser has obtained the Assessor's
  prior approval.
• Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialog
  boxes, error messages, or the like.
• Advertisements cannot resemble bloomingdaletownshipassessor.com content.
• Advertisements cannot solicit or collect, or appear to solicit or collect, any personally identifiable information from
  bloomingdaletownshipassessor.com visitors without their knowledge.
• Advertisements cannot contain graphics that simulate interactivity (i.e. Dropdown menus, search boxes etc.).
• Advertisements cannot mimic news headlines in design, tone, third person sentence structure, or topic.
• Audio events:
    o Must be initiated by user click
    o Must include a clearly labeled button or link to stop audio
    o Audio clips cannot loop
    o iv. Additional specifications that amend or supersede these general guidelines may apply for individual ad products.

TECHNICAL PROHIBITIONS Click-through URLs and third-party code

• Any destination URLs that result in a trap door effect (i.e. The user cannot return to bloomingdaletownshipassessor.com
  by clicking the browser's "back" button), are not permitted.
• User clicks cannot launch stand-alone video/audio players or otherwise display content outside the standard browser window.
• User clicks on advertisement may not result in the launch of multiple browser windows.
• The advertiser’s site must follow industry best standards on privacy policies.

IAB STANDARDS (Internet Advertising Bureau, IAB.net)

• Advertising must comply with the standards established by the Internet Advertising
• Bureau, among other requirements stated in this guideline.
• Additional specifications that amend or supersede these general guidelines may apply for individual ad products.

ACCEPTABLE ENTITIES

Acceptable advertising entities include but are not limited to:

• Government Agencies; Academic Institutions; Public-Private Partnerships;
• Professional, Cultural, Community-Based and Non-Profit Organizations
• Advertisements from commercial and/or non-commercial entities not contrary to the intent of these guidelines.